Homecoming & Family Weekend
Successfully led the marketing and communication strategy for the campus-wide Homecoming & Family Weekend from 2017 to 2020.
My responsibilities included: leading a team of campus communicators, creating a media kit for ambassadors, social media promotion, email invitations, and the production of event printed materials.
1,500+ attendees in 2019 a 47% increase from the previous year.
1,018 attendees in 2018
High digital engagement and user-generated content across the weekend.