Homecoming & Family Weekend

 
 

Successfully led the marketing and communication strategy for the campus-wide Homecoming & Family Weekend from 2017 to 2020.

My responsibilities included: leading a team of campus communicators, creating a media kit for ambassadors, social media promotion, email invitations, and the production of event printed materials.

  • 1,500+ attendees in 2019 a 47% increase from the previous year. 

  • 1,018 attendees in 2018

  • High digital engagement and user-generated content across the weekend.

 
 

Promo Videos

 

Social Media

User-generated Content from Weekend
 

EMAIL Marketing Invite SAMPLES